BY Adam Ambro
Challenge: Increase and maintain occupancy percentage
A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark, quickly took note.
“[The owner] was born and raised in Statesville,” said McNeely. “He and his wife have been married since they were teenagers. He believes in high-quality services, and it pays off. He knows he is ‘not the cheapest in Statesville, but the best!’”
Solution: Leverage AdMall’s Digital Audit and Presentation tools
McNeely has been using AdMall since she started as a multimedia specialist in 2017, so she was already knowledgeable about its sales tools and confident in her ability to use AdMall to help her close the deal.
“I used the entire AdMall presentation for this sale, as well as a digital audit,” said McNeely. “This campaign has a healthy mix of print and digital. He is investing in our ‘Find It Local’ program for SEO, Digital Banner Ads for branding and awareness and SEM when needed for targeted. I set his digital campaign up for a specific monthly budget, rather than a certain product. This gives me the capability to cater his campaign to his needs on a monthly basis.”
“I have been using AdMall since day one,” said McNeely. “A prerequisite of my position was being AdMall certified from the start. It is becoming very hard to choose a favorite element of AdMall, as features are added regularly, but I am still in love with the Digital Audit.”
Result: A $9,000 sale and satisfying ROI results
“The investment total is $9,000 annually,” said McNeely. “I meet with [the owner] monthly to go over his campaign results and creative. He is very in tune with his campaign. He checks his reporting regularly and has a questionnaire he fills out on each customer, so he knows where they are coming from. I am happy to report that, each month, he is pleased with his results. His ROI is right where he needs it, and his results are holding strong.”
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