Ben Mendoza, an AE from KKTV, has been selling media for over two years and has been using AdMall that whole time. He’s also a multiple time Sell Smarter Award winner, because he knows the sales tool can help close sales. In this case, he turned to AdMall to help a young business looking to make a name for itself.

“The business owner is in his late 20's with a full family, local, and specializes in plumbing services,” said Ben. “He is a very hard worker and started his own business after working for a corporate plumbing business and picking up on things that worked and things he could improve on.”

“The main challenge right now is raising awareness. His business is just a year old, and there is a lot of competition out there. He is busy, [but he wants to get his name known so he can expand.]”

Turning to AdMall’s consumer spending and AudienceSCAN reports, Ben felt he could help.

“I specifically used consumer spending, local account intelligence and AudienceSCAN to sell this client.  AdMall helped me overcome their challenges by showing him how much people are spending in his area by ZIP code, how other plumbers are spending their ad dollars, the percentage of people who respond to TV ads, and [the percentage of people] who prefer small independent businesses over larger corporately owned businesses. ”

“I sold him a lifestyle segment on our broadcast, rotating commercials and display ads on our website.”

The campaign closed for $9,000, but with an open door for a long-​term investment as Ben now has gained the trust with the advertiser.

“[I presented this success story] to my sales team last week,” said Ben. “I would recommend AdMall to any other sales rep because it assists you in preparing for client discussions, not only focusing on their industry, but also on how an industry invests and behaves in your community.”