AudienceSCAN Report Leads to Art Gallery Spending $90,000 on Ad Campaign

BY Adam Ambro
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Challenge: How to bring back art gallery enthusiasts

Ben Mendoza, a sales assistant from KKTV, was only on the job for five months when he approached a local art gallery that was looking to get its supporters back through the door. The business was facing a common problem that many businesses across the country have been experiencing the past two and a half years.

The [art gallery owners’] main challenge was figuring out how to get people to come in after being closed for so long after the COVID-​19 shutdown,” said Mendoza. “The [art gallery owners] specialize in getting the community more involved in art.”

Solution: AdMall PRO’s many sales tools

Though he had only been on the job a few months, Mendoza knew that AdMall would be a valuable resource to use when discussing a new campaign with the art gallery, which was a new business for KKTV.

AdMall PRO helped the [art gallery’s] challenge by giving us opportunities to take to help bring awareness to this Arts Center,” said Mendoza. “I have been using AdMall for five months now and my favorite part is Local Account Intelligence Report,” said Mendoza. “I used AudienceSCAN and Local Account Intelligence Report to sell to [the art gallery]. Additionally, the biggest part that helped was the AudienceSCAN Report on Arts Supporters.”

Result: A mixed media ad campaign with a large dollar value

The art gallery was impressed with Mendoza’s presentation and agreed to their campaign proposal that was a mix of traditional media along with digital elements.

We sold the [art gallery] broadcast TV commercials, Facebook posts and OTT,” said Mendoza.

The final total of Mendoza’s art gallery sale was just over $7,000 per month for 12 months, for a grand total of $90,120.

For Mendoza, it didn’t take long to get up and running with AdMall thanks to its expansive learning tools.

I am AdMall Certified,” said Mendoza. “It took me maybe a month to feel fully comfortable in it." 

Mendoza also had a simple suggestion for others looking to understand AdMall’s value and why to use it before approaching an advertiser.

I would say that [AdMall] helps you get a full picture of the industry in a quick and concise way.” 

AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.

Market demographics, consumer spending, marketing/​budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. If you’d like to learn more about the Local Account Intelligence Report, feel free to register for the next AdMall 101 webinar in AdMall’s Learning Center.

AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision-​makers in America. Now in its 12th year, this in-​depth analysis of over 18,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. More than 1,380 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits, and more. Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach) while crafting a message with impact to those who are most likely to buy.