Category: Media Usage

Life is Easier with Voice-Activated Smart Devices, say 78% of Consumers

Qual­comm Tech­nolo­gies Inter­na­tion­al, Ltd., a sub­sidiary of Qual­comm Incor­po­rat­ed, today at its IoT Indus­try Ana­lyst Work­shop released the 2018 State of Play report, based on a sur­vey of 6,000 con­sumers in Chi­na, the Unit­ed King­dom and the Unit­ed States. The report looks to ana­lyze pur­chas­ing dri­vers, and to bet­ter under­stand how con­sumers feel about and inter­act with audio tech­nol­o­gy.

Audio Streaming Volume has Risen by 45%

"The music indus­try is in the midst of a growth spurt that has led to 15-year record rev­enues for the major label groups and con­tin­ues to break new con­sump­tion records for the first half of 2018, reports Nielsen. Total album equiv­a­lent con­sump­tion, which includes phys­i­cal and dig­i­tal album sales, song sales and on-demand audio and video song streams are up 18%."

Credit Card Holders Value these Three Rewards Over All

Many con­sumers don't do their research when it comes to cred­it cards, accord­ing to U.S. News & World Report, the glob­al author­i­ty in rank­ings and con­sumer advice. In its most recent sur­vey of cred­it card hold­ers, U.S. News found that near­ly half of respon­dents didn't research their card before sign­ing up. Fur­ther, more than 50% of those sur­veyed don't reg­u­lar­ly shop around for bet­ter cards.

Over 70% of Connected Home Device Users Believe They Are Wave of the Future

"Meto­va, a world-lead­ing provider of mobile, con­nect­ed car, con­nect­ed home and IoT Solu­tions, today announced the results of a sur­vey reveal­ing the sen­ti­ment of con­sumers in the Unit­ed States on con­nect­ed home tech­nolo­gies and pri­va­cy. Of note, over 90% of respon­dents indi­cat­ed own­ing a con­nect­ed home device such as an appli­ance, TV, Ama­zon Alexa or Google Home."

Sports Programming is Why 27% of Pay-TV Customers Retain Their TV Services

New research from Parks Asso­ciates shows that 27% of U.S. pay-TV house­holds agree that sports pro­gram­ming is the pri­ma­ry rea­son they sub­scribe to their pay-TV ser­vice. Parks Asso­ciates will explore trends in the video ecosys­tem, par­tic­u­lar­ly the dis­rup­tive influ­ence of OTT ser­vices, at the pre-show research work­shop Survivor's Guide to the New Video World, spon­sored by Espi­al, on May 14 in Den­ver­dur­ing The Pay TV Show.

Increased Cybersecurity Can Make Potential eCommerce Avoiders Feel Safer

A new report by Capgemini's Dig­i­tal Trans­for­ma­tion Insti­tute has revealed that cyber­se­cu­ri­ty is a new source of com­pet­i­tive advan­tage for retail­ers. It calls for more orga­ni­za­tions to align cyber­se­cu­ri­ty poli­cies with cus­tomer expec­ta­tions to take advan­tage of this oppor­tu­ni­ty. The report, "Cyber­se­cu­ri­ty: The New Source of Com­pet­i­tive Advan­tage for Retail­ers" demon­strates that con­sumers are increas­ing­ly aware of secu­ri­ty breach­es in retail and are will­ing to spend more with retail­ers who demon­strate robust cyber­se­cu­ri­ty capa­bil­i­ties.

Where and When to Place Your Radio Ads

AM/FM radio reach­es 93% of adults in the U.S. Here are some tips on how to reach a broad range of con­sumers.

Political Parties, PACS to Target Presidential Race-Only Voters with TV Spots

"Despite a huge growth in dig­i­tal spend this cycle, broad­cast TV has remained the pri­ma­ry moti­va­tion­al force behind vot­er behav­ior," Philip Rosen­stein writes. "Across all age groups, 80% of reg­is­tered vot­ers are like­ly to have first gained knowl­edge about a can­di­date or issue on TV, accord­ing to a Video Adver­tis­ing Bureau study from April."

Loyalty Program Focus in 2017: Areas Worth Your Clients' Dollars

Mar­keters are plan­ning a big adjust­ment to their adver­tis­ing bud­get in 2017. As com­pa­nies shift more focus to their cus­tomers, eMar­keter reports loy­al­ty pro­grams will reap the ben­e­fits of bud­getary changes next year.

61% of Businesses Currently Use Video as a Marketing Tool

Using ques­tions to estab­lish how many com­pa­nies cur­rent­ly use video as a mar­ket­ing tool, how much they spend, and how these trends are devel­op­ing over time, Wyzowl's "State of Video Mar­ket­ing" found that 91% of busi­ness­es say they plan to increase or main­tain their spend­ing on video in 2016, and 67% of busi­ness­es say they plan to spend more on video in 2016.

189 Million Americans Expected to Watch Super Bowl 50

An esti­mat­ed 189 Mmil­lion foot­ball fans, food­ies and social but­ter­flies plan to watch the Den­ver Bron­cos and Car­oli­na Pan­thers bat­tle it out for the Super Bowl 50 cham­pi­onship title, up from the esti­mat­ed 183.7 mil­lion who planned to watch last year. And, accord­ing to NRF’s Super Bowl Spend­ing Sur­vey, those cel­e­brat­ing will spend slight­ly more than they did for the 2015 Super Bowl. View­ers and par­ty­go­ers will spend an aver­age of $82.19 on food, décor, team appar­el and more, up from $77.88 last year and the high­est in the survey’s his­to­ry.

Newspapers Carrying Ads for Marijuana Marketers Might Violate Law

"While the spread­ing legal­iza­tion of mar­i­jua­na for med­ical and recre­ation­al uses stands to pro­duce many sub­sidiary eco­nom­ic ben­e­fits, in areas rang­ing from food deliv­ery to the flag­ging black light indus­try, news­pa­pers may not be able to cash in on this emerg­ing oppor­tu­ni­ty, at least through adver­tis­ing."

1 2 3 32