Coast into 2018 with these Event Transportation Trends

BY Courtney Huckabay
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Keep abreast of the latest trends in corporate transportation to better market to customers and potential customers! Staff bloggers at MTC Limousine spotlighted trends they see in the industry. Limousine and private car companies can use these to start 2018 off in the right gear.

  1. A Dry Run Prior to The Event

This is one of the most effective and powerful tools to ensure that your event goes off without a hitch. We usually schedule this in 48 hours to the event as a way of keeping the scheduled route fresh and accurate. Customers can comfortably relax knowing chauffeurs know the best route and have a solid plan in place to get you there.

Car services certainly don't want to disappoint the 4.5% of Americans planning to use limousine service next year, according to fresh data from the AudienceSCAN survey.

  1. Fleet Diversification

Invest in a variety of vehicles for clients to choose from. Need an early morning airport shuttle? Fret not, you can choose the 2017 Lincoln Continental that boasts a luxurious cabin or the Chevrolet Suburban that is best-​suited for passengers with plenty of luggage.

Advertise the diverse fleet available in TV spots, because the new AudienceSCAN survey reported 51% of Limousine Service Customers took action after seeing television (over-​the-​air, online, mobile or tablet) commercials in the past month.

  1. Customizable Upgrades

Corporate event transportation is witnessing a change in how clients want their transportation needs to be met when they hire limo service. One size doesn’t fit all anymore, and that is why it pays to listen to what clients truly want.

Promoting customization to travelers on the go could help reach busy customers. The new AudienceSCAN study found 53% of Limousine Service Customers took action after getting mobile smartphone app ads or text message ads in the past month.

  1. A Responsive and Flexible Team

It’s no surprise how last-​minute requests or changes for transportation can throw the success of an event into limbo. Professional teams are always on standby to address any changes to event itineraries. By responding to changes as they occur, providers ensure a flawless execution of transportation needs.

Talk about responsiveness in text link ads on websites! The AudienceSCAN study found 45% of limo clients took action after seeing these.

  1. Planning Experiences

Many companies are planning to make an impact on clients by promoting exciting user experiences that focus on more than one factor. Focusing on just the route, choice of vehicle, and arrival time is not viable in the long run. Offering planning services will tap into feelings and resonate with the success of events.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.