Coffee Shops to Promote the Health Benefits of Coffee

BY Rachel Cagle
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'The most important thing we’ve learned about coffee over the past 20 years is that there’s very little indication that it’s bad for you,' says Edward Giovannucci, M.D., a professor of epidemiology and nutrition at the Harvard T.H. Chan School of Public Health. 'If anything, there’s more evidence that it may be healthy to drink.'”

"The benefits are probably due to anti-​inflammatories and antioxidants found naturally in coffee: polyphenols (such as chlorogenic and quinic acids) and diterpenes (such as cafestol and kahweol), says Consumer Reports. It's likely that many of coffee's health perks extend to decaf, too, because with decaf, only the caffeine, not these other compounds, is removed."

"Studies have found that coffee has a positive effect on the risk of a variety of conditions and diseases, including brain health and weight control. But not all of the benefits have the same strength of evidence behind them. Of course, adding loads of cream and sugar to your coffee may offset some of the benefits you get from it."

"In general, people can safely consume up to 400 mg of caffeine per day, the amount in two to four 8‑ounce cups of coffee."

"Edward Giovannucci, M.D., of the Harvard T.H. Chan School of Public Health, says that there's strong evidence that coffee lowers the risk of endometrial cancer; gallstones; nonalcoholic fatty liver disease, liver fibrosis, cirrhosis and liver cancer; oral cancers and type 2 diabetes. There's also moderate evidence that coffee lowers the risk of colorectal cancer; coronary heart disease, heart failure and stroke; melanoma and nonmelanoma skin cancers, Parkinson's disease and respiratory disease."

39.3% of Coffee Shop Regulars want to make purchases that help them feel healthy, according to AudienceSCAN. Frequent coffee purchases can help them achieve that goal. To inspire purchases, both coffee shops and grocery stores can promote the beverage's health benefits and appeal to their customers' frugal side. Within the last month, 39.7% of this audience used the internet to find coupons and discount codes. Overall, last year, 64.3% of these consumers were driven to action by ads they saw on daily deal sites such as Groupon. Additionally, last year, 62.6% were driven to action by email ads, with popular content including coupons and discount codes (55.7%) and limited-​time offers and sales (43.9%).

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on coffee/​tea shops and supermarkets/​grocery stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.