Why is credibility so important for salespeople? Does it impact prospecting and lead generation more than one might think? In this episode of Sales Reinvented, C. Lee Smith argues that credibility is the thing that sets you apart—and you need to embrace it.
C. Lee Smith is the CEO and Founder of SalesFuel. He is also the author of “SalesCred,” and the international bestseller “Hire Smarter, Sell More!” He’s uniquely qualified to share prospecting and lead generation dos and don’ts.