BY Rachel Cagle
"The popularity of some workouts waver as consumer interests change, but indoor cycling has long since proven itself a staple fitness trend set to stay," reports Club Industry. Cycling enthusiasts can't get together at the local gym for their usual classes these days, but local cycling studios can promote their online classes.
The Club Industry report indicates that the booming music so popular at studios in the past has been replaced by technology. Instructors now serve as coaches who work to optimize performance. This goal may be more difficult to achieve with class members who work out at home now, but coaches can encourage them to track improvement with their smart watches.
Coaches are "working with higher levels of EQ and soft skills, ensuring … the most individualized positive member experience for each and every person."
According to AudienceSCAN, Bicyclists/Spinners are 70% more likely than other consumers to want to switch to a new gym. This gives cycling gyms an opportunity to target these Bicyclists/Spinners with digital and traditional advertisements and to promote their online programs.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on exercise/fitness equipment shops and health clubs, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.
Fact Checked & Editorial Guidelines
Our Fact Checking Process
We prioritize accuracy and integrity in our content. Here's how we maintain high standards:
- Expert Review: All articles are reviewed by subject matter experts.
- Source Validation: Information is backed by credible, up-to-date sources.
- Transparency: We clearly cite references and disclose potential conflicts.
Reviewed by: Subject Matter Experts
Our Review Board
Our content is carefully reviewed by experienced professionals to ensure accuracy and relevance.
- Qualified Experts: Each article is assessed by specialists with field-specific knowledge.
- Up-to-date Insights: We incorporate the latest research, trends, and standards.
- Commitment to Quality: Reviewers ensure clarity, correctness, and completeness.
Look for the expert-reviewed label to read content you can trust.
