Dentists to Promote Connection Between Oral Health and Improved Cardio Health

BY Rachel Cagle
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"Taking good care of your teeth — including twice-​daily brushing and at least yearly professional cleanings — seems to be linked to better heart health, according to a study in the April 7 European Heart Journal, reported by Harvard Health Publishing."

"The findings were based on data from nearly 248,000 healthy adults ages 40 and older who were part of a national health screening program in Korea. Researchers tracked study participants for a median of 9.5 years and noted higher rates of heart-​related problems among individuals who had periodontal (gum) disease or who had lost teeth."

"After adjusting for possible confounding factors, such as high blood pressure and diabetes, researchers estimated that one additional toothbrushing session per day was associated with a 9% lower risk of cardiovascular disease. In addition, going to the dentist for a professional cleaning at least once a year was associated with a 14% lower risk. A number of earlier studies have come to similar conclusions, highlighting the importance of good oral hygiene."

According to AudienceSCAN, 63.9% Potential Dentist Switchers watch at least three hours of TV every single day. Their favorite things to watch include NFL football, movies, comedies, dramas and local evening news. Last year, more than half of these consumers were driven to action because of a TV commercial they'd seen. Within that same period of time, they were also motivated by ads they'd seen on their mobile smartphones apps and ads they received via text or email, and ads they heard on the radio, both over-​the-​air and online.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on dentists and orthodontists and doctors, cardiologists, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.