"Medical advancements have allowed doctors to prevent cervical cancer and detect it early, says Mark Schiffman, M.D., M.P.H., a senior investigator with the National Cancer Institute. 'Of all the cancers,' he says, 'this one, we know what we’re doing.' But many women may still have questions about the best way to get screened, how often to get screened, and when to start screening or get vaccinated, says Consumer Reports."

"Others might lack easy access to a Pap test or an HPV test, or they might be confused by recent changes to screening guidelines, which continue to evolve."

"Last year, for example, the U.S. Preventive Services Task Force, an independent expert panel that makes recommendations to the government and medical organizations about preventive care, updated its recommendations for cervical cancer screening to include more options for screening strategies for women between the ages of 30 and 65."

"For the most part, women who get cervical cancer in the U.S. now either haven’t ever been screened, haven’t had a screening in the previous five years, or had an abnormal result on a screening test that was never followed up on, says Joy Melnikow, M.D., M.P.H., director of the Center for Healthcare and Policy Research and a professor in the Department of Family and Community Medicine at the University of California, Davis."

Not only do 48.8% of Routine Health Care Services Customers enjoy reading for pleasure, reports AudienceSCAN, many also believe reading is the best way to stay up-​to-​date on health/​medical information. Nearly 12% of these consumers say both digital and print magazines are the best medical news sources, while 5.7% read newspapers to keep updated. TV is also a popular source, with 9.3% of this audience turning to the TV for health news. Over the past year, many Routine Health Care Services Customers have also been influenced by advertisements on these channels.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on various types of doctors and health care providers, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.