Doctors to Promote Virtual Therapy Options to Curious Patients

by | 2 minute read

"When it comes to physical and speech language therapy, how willing are patients to deviate from traditional tools to embrace virtual therapy aids? A new survey from The Learning Corp, a leader in digital therapeutics and makers of mobile therapy app Constant Therapy, reveals that nearly 90% of this patient population are interested in using apps as part of their recovery."

"The poll surveyed 2,000 people who have experienced physical or speech language therapy, either through direct, personal treatment or managing the care of a loved one being treated. While most reported using traditional approaches like therapy sessions with a clinician and paper leaflets and booklets for home practice, only about 10% had experience using therapy apps."

"More than 90% of respondents in each group (physical therapy patients and speech language therapy patients) reported challenges with their current course of traditional treatment, ranging from cost to transport to insurance. What’s more: about 60% of all respondents experienced disruption of care due to these challenges, such as missed sessions (35%), finishing treatment early (over 20%) and never having started therapy (6% of physical therapy patients, and over 8% of speech language therapy patients)."

"The vast majority of respondents (96%) recognized advantages to using virtual therapy, with time commitment and scheduling (66% of physical therapy patients and 57% of speech language therapy patients) and not having to travel (66% of physical therapy patients and 59% of speech language patients) being the top draws."

'Patients are looking for tools that will alleviate many of their pain points with traditional therapy, so it’s vital that healthcare innovators are creating solutions that make clinically proven care more accessible,' said Michael Evers, CEO of The Learning Corp. 'Like all patients, those in physical and speech therapy should be focused on their health instead of worrying about how they’ll be able to get the medical support they need to recover. Virtual therapy apps help eliminate several barriers of care by delivering it more directly while driving down costs.'”

Last year, according to AudienceSCAN, 66.5% of Physical Therapy Patients took action after seeing a TV commercial. This is encouraging news for advertisers since 67.5% of these patients watch a minimum of three hours of TV every day. Additionally, these patients actively use a variety of devices that they can view ads on and potentially use for telemedicine purposes, including Android smartphones, iPhones, iPads and Android tablets. Last year, Physical Therapy Patients were driven to action by email ads, ads they either received via text or saw on their mobile digital apps and saw in either digital or print newspapers and magazines.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on physical/occupational therapists and specialty hospitals, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.