Doctors to Promote Whole-​Patient Services

BY Rachel Cagle
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"More than eight in 10 adults who have visited a healthcare provider (e.g., doctor's office, hospital, outpatient clinic, urgent care clinic, etc.) at least twice in the past year agree that if their provider knew more about their health interests, goals and motivations, they would be able to serve them better (84% strongly agree/​agree/​somewhat agree), reports Ipsos."

"In fact, three quarters (74%) feel as though their health care provider should do more to support their health and wellbeing goals, even when they are not sick — and just over a third believe providers only care about diagnosing and treating them when they are sick, not about their overall health and wellbeing (34%)."

"Most adults surveyed say that they would feel a greater sense of loyalty to their preferred health care provider if their overall wellbeing outside of a clinical setting was being supported (84%), and this is especially true for younger/​middle-​aged adults (88% vs. 78% of those aged 55+)."

"When it comes to different programs that health care providers can offer, having resources that support how to control or manage an existing health condition (85%) is most likely to be rated as being very important/​important by those surveyed. Programs/​resources that support emotional or mental health (76%), adequate sleep (74%), healthy eating habits (73%), manageable stress levels (72%), and appropriate level of physical activity (72%) are rated as being important by at least seven in 10, while more than half say the same thing of programs/​resources that support positive family relationships (59%) and advice on how to take care of a spouse and/​or children (54%). Another 48% say it is personally important to them that their health care provider offer programs/​resources that support financial health, while two in five stress the importance of having access to programs that focus on finding a higher purpose (38%) and taking care of elderly parents (38%)."

"Two thirds (67%) of those surveyed say that they use technology to manage or support their health (e.g., internet resources, mobile application, monitoring device, etc.). Using technology to manage/​support health is especially common among adults under the age of 35 (78% vs. 54% of those aged 55+), the more affluent (75% of those with a HHI of $100,000+ vs. 61% of those earning less than $50,000), those with children living at home (80% vs. 62% of those with no kids), and those with a college degree (72% vs. 61% of those with no degree)."

"The majority report currently using a patient portal (72% vs. 28% who say that they do not use one), most often to get test results (54%), access medical records (47%), and schedule appointments/​reminders (46%). At least a quarter say that they use a patient portal to communicate with their physician or care team members (32%) and/​or get reminders about preventative services available (26%), while at least one in ten engage with such platforms to manage vaccinations (16%) and get support managing an existing condition such as diabetes, asthma, chronic pain (11%). Patients portals are least likely to be used to find personalized wellbeing support (6%), join fitness programs or challenges (5%), or to participate in health coaching sessions (4%)."

If the internet is where Potential Doctor Switchers prefer to communicate with their health care providers, it's likely to be where they're searching for new doctors, as well. According to AudienceSCAN, within the last month, 60.2% of these consumers used a search engine to research a service they considered, and they also used the internet to look up a business' hours (61.7%) and address (60.8%). Health care providers can target Potential Doctor Switchers with ads where they'd prefer to communicate with their new doctors: online. 

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on several types of doctors. It also offers lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.