Drugstores to Promote Home Treatment Products for COVID-19

BY Rachel Cagle
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"With the novel coronavirus spreading rapidly in the U.S., it’s understandable that people who develop a cough or fever might wonder if they have COVID-​19, the disease caused by the virus," says Consumer Reports. Home treatment options may also remain a mystery to them.

COVID-19's symptoms are similar to those of colds, the flu and even seasonal allergies. However, it's important for Americans to know when they should begin home treatment themselves or see a doctor. Consumer Reports says that COVID-19's symptoms include fever, dry cough and shortness of breath. "Other symptoms that have been reported include loss of appetite and sense of smell and/​or taste, a runny nose, body aches, and gastrointestinal trouble," says Consumer Reports.

If consumers are blue in the face and lips, are having difficulty breathing or feeling frequent pain or pressure in their chests, they should seek medical attention immediately. For normal symptoms, though, the virus can be overcome through home treatment through rest, fluid intake and over-​the-​counter pain relievers.

The month before the pandemic hit, 26.1% of Frequent Drugstore Shoppers used the internet to research health or medical information, according to AudienceSCAN. These shoppers are likely spending more time than ever online, and that's where drugstores can target them with digital ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on drug stores/​pharmacies and department stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.