Ensure SUV Owners Top This List Next Year

BY Courtney Huckabay
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Kelley Blue Book names the best affordable vehicles in automotive's fastest-​growing segment. The experts from Kelley Blue Book www​.kbb​.com have assembled their annual list of the 10 Best SUVs Under $25,000 for 2016.

"The country is having a love affair with small SUVs right now, and Kelley Blue Book visitors are especially infatuated," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB​.com.

24.1% of Americans are already in love with their SUV or crossover, according to AudienceSCAN research. Nearly a quarter of adults own and drive SUVs or crossovers.

"Balancing an SUV's elevated driving position, superior cargo versatility and available all-​wheel drive with the efficiency and affordability of a mainstream sedan, today's small SUVs offer multifaceted appeal. It's no wonder that it is one of the fastest-​growing segments in the auto industry."

Dealers should highlight these award-​winning small SUVs in ads to keep ownership high. Specifically, television (over-​the-​air, online, mobile or tablet) spots. AudienceSCAN found 60% of SUV Owners took action after seeing commercials in the past year.

The vehicles on the list all have a Kelley Blue Book Fair Purchase Price that starts below $25,000 as of February 2016. Updated weekly and based on current market conditions like vehicle availability, local demand and seasonal buying trends, the Kelley Blue Book Fair Purchase Price shows shoppers what others have been paying for a new car recently and is included in KBB.com's Price Advisor tool, which provides range-​based market pricing.

Newspaper (print, online, mobile or tablet) ads can hit this audience on the nail too. AudienceSCAN revealed 48.6% of SUV Owners took action based on these in the past year.

KBB​.com 10 Best SUVs Under $25,000 for 2016

  1. Honda CR‑V
  2. Mazda CX‑5
  3. Hyundai Tucson
  4. Kia Sorento
  5. Subaru Forester
  6. Honda HR‑V
  7. Toyota RAV4
  8. Nissan Rogue
  9. Jeep Renegade
  10. Jeep Wrangler

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.