Nearly half of all adults age 65 plus suffer from some form of short or long-​term memory loss. Memory loss can be caused by a variety of different degenerative conditions, as well as the result of environmental stressors, or simply the effects of aging taking a toll on the brain's cognitive function.

While scientists do not have a firm grasp on how to reverse issues of memory that result from progressive diseases like Alzheimer's, which causes damage to nerve connections, new research indicates that fish oil may be a key component in preventing and reversing the effects of age-​related memory loss.

To understand what causes memory loss as we age, it's important to consider two of the main causes of age-​related memory loss:

• The brain relies on specific proteins and hormone compounds to help repair damaged brain cells. As the body ages, the production of these hormones and proteins slows down and begins to decline, leaving the brain unable to repair itself or continue to grow.
• Another component of age-​related memory loss is decreased blood flow to the brain. Aging may cause changes in blood pressure or circulation that cause the brain to receive less blood flow than is needed to maintain a healthy cognitive environment.

The addition of Omega‑3 fatty acids can help increase the production of essential hormones and proteins, while also helping to improve the circulation of blood throughout the body. Omega‑3 helps prevent plaque build-​up in blood vessels and arteries, which can restrict blood flow to the heart, brain, and other vital organs. The process of tackling the two main causes of age-​related memory loss has yielded promising results in study after study of Omega-​3s in older adults.

74.6% of Seniors watch a minimum of three hours of TV every day, according to AudienceSCAN. That contributes to why 44.4% of them took action after seeing a TV commercial last year.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on drug stores/​pharmacies and nutritional supplements industry, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.