Fitness Centers Are Promoting More At Home Workouts

BY Rachel Cagle
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"Gyms across the country have shut their physical doors, some under orders from officials and others as a preventative response to the virus," says Consumer Reports. "Many are turning instead to online classes as a way to keep their clients engaged and fit."

Not only are Americans turning to easy online gym courses, they're also purchasing at home exercise equipment to do a wider range of workouts. The most popular pieces of equipment are treadmills and ellipticals.

Along with machines, Consumer Reports also recommends purchasing equipment such as jump ropes, resistance bands, suspension trainers, dumbbells, kettlebells, foam rollers and lacrosse balls.

Better Appearance Seekers spend a lot of time online. Within just the past month, according to AudienceSCAN, these consumers have used a search engine to research a product they were considering (70.7%). And now that the gyms that 21.5% of Better Appearance Seekers belong to are closed, they'll be looking for new ways to exercise.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on health clubs and exercise/​fitness equipment shops, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.