Greywater is Going Green and More Smart Trends in Plumbing

BY Courtney Huckabay
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Smart technology and green living have been embraced eagerly – from the perspective of homeowners and builders alike. Whether it’s a remodel or a project built from the ground up, more and more, plumbers are being asked to install more efficient and advanced systems. These are some of the latest trends that Tritan Plumbing experts see in smart plumbing technology that combine practicality with a bit of luxury.

Brain Pipes

"Brain pipes are smart home automation plumbing systems that allow you to conserve natural resources while reducing your water footprint," Mickey Owano wrote. "They’re even able to prevent potential damage from leaks. These systems actually monitor your entire home or building and are set up to detect the location of a breakage or leak. It then sends an alert that will tell you the exact location of the problem."

Eco-​Friendly Components

"More and more people are becoming environmentally conscious and are requesting more efficient, green plumbing components. They are seeking more efficient faucets, shower heads and toilets with low flow flush capacity."

Plumbers can promote all their eco-​friendly options through radio (over-​the-​air, online, mobile or tablet) advertising. The new AudienceSCAN survey reported 35% of Plumbing Services Customers took action after hearing radio spots.

Smart Appliances

"One of the biggest trends we’re seeing is the use of smart appliances, like dishwashers, washing machines, water heaters and toilets. For example, appliances now come with computer chips installed in them to control everything from wash settings, to water temperature, to water conservation modes, to automated cycles and so much more. They even sync with your smart devices so that you can control them on the go and track exactly what’s cycling through your water systems."

LED Temperature Monitor

"Some faucets and appliances now come with attached LED lighting and screens that allow you to monitor temperature control. Bathroom faucets can give you the exact temperature readings of the water coming out and use LED lights to visually guide you. For example, if the water plate or water flow turns blue, the water is cold. If it turns red, the water is hot. These fixtures use a built-​in magnet that generates power via water flow when the valve is turned on."

The new AudienceSCAN study showed 6.7% of Americans intend to pay for plumbing services during the next 12 months. This audience might want to hear about efficiency trends, smart tech options and greener choices.


"Smart technology is even moving outdoors and into lawn care. With systems like ETWater, there is now such a thing as smart home irrigation. Through cloud technology, you can track the exact amount of water needed to keep your landscape healthy and green through your smart device. It even adapts to changes in weather, knowing the precise amounts of rainfall your lawn has already received so that no water is wasted."

Plumbers can talk to customers about these trends through mobile smartphone app ads or text message ads, because the AudienceSCAN survey revealed 41.5% of Plumbing Services Customers took action after getting them in the past month.

Greywater Recycling

"Greywater is water from your bathroom sinks, showers, tubs and washing machines that has been gently used. It’s not dirty, but may contain traces of dirt, food or cleaning products. If it’s not used, it simply flows into our natural water systems, like rivers lakes and estuaries, where these trace elements can become pollutants. It is not, however harmful to your plants, and can be used as an excellent fertilizer. Instead of this water simply flowing down the drain, never to be used again, it is actually a safe and beneficial irrigation source that can be easily be transferred through a piping system to your yard to keep it alive and healthy, thus restoring the natural water cycle." 

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.