Here’s How to Get Your “Just Checking In” Emails Answered
If you’re sick of writing, “Just Checking In,” as the subject line of every outreach email you send to clients, guess what; they’re probably just as sick of reading it. So sick, in fact, that they may not even bother with the rest of the email, because they assume that the email’s contents are as generic as its subject line. There’s no need to lose heart, though. It’s simple to choose another, more engaging header that is bound to gain more clicks. Here are a few suggested by Aja Frost in a recent HubSpot article:
Answer a Question
The easiest course of action is to spotlight the answer to a question the client has asked you, either recently or one you promised to research for them. This email isn’t just about checking in, you’re offering the client the help they’ve expressed they need. Or, if you’re checking up on a problem you’ve recently solved, address the solution in your subject line. “How’s (such and such solution) Working Out For You?”
If you’re working with a company to boost your revenue and you receive an email from them that’s titled, “Here’s What I Think You Could Improve,” you’d open it in a heartbeat, wouldn’t you? Try using that method on your clients. Entice them with the promise of a plan of improvement and they’d have to be crazy not to read what you have to say. (And, obviously, you can’t just randomly use that. Save it for when you have a plan to back it up!)
Send a Recommendation
When you read an article or head about an event that will take place near your client’s offices, forward the relevant information. “Did You Hear About This (Event in Your Area or News Update in Your Field)?” is relevant, intriguing, and engaging enough to warrant a click from your clients. Even if they’ve already heard about it, your email is a good ice breaker. Since you’ve already proven that you keep an eye out for information that can help them, they’ll be more accepting of your attempts to check in on their needs.