HR Departments Promote Pet-​Friendly Policies to Procure Pet Owners

BY Courtney Huckabay
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"Lots of companies offer employees a gamut of perks, from free food to gym memberships, and even free transportation to and from work in some cases,"
But some employers—the truly wise ones—understand how much their employees’ pets mean to them, and have found ways to celebrate and support those relationships. While most of these companies let owners bring their dogs to work or offer pet insurance, some have designed some creative perks and policies for pets."

"Genentech provides its employees with discounts for dog daycare, insurance that covers all sorts of pets, even birds and other exotic animal friends. Genetech employees can also join gDogs, the company's club for dog lovers, where they share tips and resources. Because of federal regulations, employees at the biotech giant can't bring their pets to the office, but that doesn't mean the company isn't supportive of their passion for animals."

Employee placement firms should run wild with these kinds of benefits! Companies offering pet perks to employees will be the cat's meow in the eyes of the 55.8% of Americans who own pets, according to AudienceSCAN data.

"Much like Kimpton's own habit of greeting guests with his collie Chianti in the hotel's earlier days, employees today are allowed to bring their furry friends to work. Some hotels even have a “Director of Pet Relations,” an employee-​owned dog posted at the front desk and helps greet guests. To help care for their pets, Kimpton also provides employees with pet insurance, bereavement leave in the case of a pet death, and on-​site amenities like water bowls, treats, beds, and toys."

"Puppyforce, Salesforce's official pet policy, lets up to six employees book a special room outfitted with everything dogs and their owners could want for a comfortable day at the office, including soundproofed walls, water bowls, padded cages, dog beds, and cleaning wipes. Additionally, Salesforce also provides employees with pet insurance discounts, dog walking, pet supplies, and vet house calls."

Staffing companies and businesses posting jobs should highlight any pet benefits they offer in newspaper (print, online, mobile or tablet) ads, because AudienceSCAN found 47.7% of Pet Owners took action based on these.

"For traveling employees at Mars, some offices provide pet feeding and boarding programs, and dozens of dogs can be seen around the office on any given day. The company's annual Halloween costume contests include categories for dogs, and 80% of Mars's volunteer projects are centered around animal causes."

"In order to bring their dog to work at Build-​A-​Bear Workshop, employees sign a “Doggy On-​Boarding” agreement, which covers etiquette rules. The company's amazing dog perks include puppy parties to celebrate dog birthdays, treats, and a canine concierge service that whisks the dogs off to a spa day with grooming and day camp."

Pet Owners looking for jobs will appreciate firms boosting their search presence – as well as their pet policies. AudienceSCAN reported sponsored search results (like on Google, Yahoo or Bing) made 27.8% of Pet Owners take action in the past month.

"Autodesk, makes sure its dog-​loving employees can enjoy their pets at work, while also making sure those with allergies or other concerns feel safe as well. The company's pet policy includes provisions to ensure everyone at the office is happy even with as many as 25 dogs are hanging around. The company also provides pet insurance discounts."

"During the annual "Pet Parents Day," Activision Blizzard brings in pet insurance providers and local vets to provide free health screenings, insurance quotes, and treats for both pets and their owners."

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.