Landscapers and Retailers to Promote Insect-​Reduction Products and Services

BY Rachel Cagle
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"More people are becoming ill with diseases carried by ticks and mosquitoes, biting pests that arrive with warmer weather, says Consumer Reports. The annual number of these infections, such as Lyme disease and West Nile virus, reported to the Centers for Disease Control and Prevention more than tripled between 2004 and 2016 in the U.S. But before you spray your yard with pesticides, opt for effective yet less drastic methods."

According to AudienceSCAN, 33.3% of Yard Care+Landscaping Enthusiasts are also animal-​related cause supporters and 15.1% are environmental cause supporters. Additionally, 31.6% of these shoppers will avoid buying from companies whose values conflict with their beliefs. So, they're probably doing their research on more humane ways to keep harmful pests out of their yards. Last month, 65.2% of these consumers used a search engine to research products or services they were considering. Also, they're 9% more likely than others to take action after seeing posts on social networks that aren't advertisements.

"Create a Mulch Moat: Use dry wood chips or gravel to create a three-​foot wide barrier between your yard and wooded areas. The dry, exposed moat discourages ticks from crawling onto your lawn and can warn people who cross the mulch that they may be entering a tick heavy zone."

"Fence Your Yard: Deer are carriers of ticks, and keeping them off your property may help reduce the number of certain species of ticks in the area, studies have shown. Consider fencing your yard to keep deer out."

"Eliminate Standing Water: Mosquito larvae must live in water to grow into buzzing bugs. Once a week, eliminate or empty areas with standing water, such as birdbaths, buckets, tires, planters, wheelbarrows, clogged rain gutters, and even holes in tree trunks or stumps."

"Keep Your Yard Neat: Ticks and many of the rodents they attach to like to hide in shady areas created by tall grasses, brush, and debris. Eliminate bushy areas and ground cover vegetation, especially where there's a lot of traffic, such as walkways or areas where kids play. Don't leave grass clippings or fallen leaves on your lawn — collect and compost them instead."

"Consider Using Bait Boxes: These boxes contain bait attractive to rodents and cause them to come in contact with pesticide after being enticed inside. The pesticide doesn't harm the mouse, but kills the ticks that might be attached to the animal."

Less drastic pest control methods can be advertised to Yard Care+Landscaping Enthusiasts through both digital and traditional media. Last year, according to AudienceSCAN, these shoppers took action after seeing TV commercials (62.5%), receiving direct mail ads (61.9%), receiving email ads (47.9%) and seeing ads in both print and online newspapers (47.7%). They're also likely to be swayed by deals since, last year, 43.7% took action after seeing ads on daily deals websites such as Groupon. Last month, 53.5% used the internet to find coupons or discount codes; and within the last six months, 34.8% used a mobile device to redeem or download coupons.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.