Challenge: Independent nutrition retailer competes with national chain stores
Kelsey Billings (Baker) recognized when she started her new role as an Account Executive for Florida Today that she had to utilize all the sales tools available in order to succeed. Luckily, the recent college graduate had done her homework and enlisted the help of AdMall.
“When I started in the media industry, of course I was nervous, but with the tools and resources AdMall supplied, I felt like a pro! I was able to compete with other salespeople and I definitely credit AdMall with every sale I make,” said Billings.
In a recent project, Billings was tasked with aiding a local health and nutrition store to compete with larger chains like GNC and Fresh Market. The business had previously invested in radio spots, but the results were lackluster.
Solution: The health and nutrition store turned to digital and print ads instead
Billings used AdMall’s Local Account Intelligence Report on Nutrition Retailers to present her client with data regarding peak sales months, ideas for upcoming events, top product analysis, and where they should allocate their advertising dollars. Needless to say, the client was impressed with what she brought to the table.
“Any time I am prospecting or trying to sell a product to a new customer, I use the multitude of resources AdMall offers,” said Billings. “From media sales opportunities to digital audit, I know when I am in front of any customers, I have information that is crucial and informing.”
With this information, Billings was able to sell the account a “fast track solution,” discounted print ads paired with a digital product. The total package was worth over $20,000 in revenue.
Result: More than ever, audiences of all ages are being drawn to the store
According to Billings, the customer was “super pleased” with the results of the ad campaign. Notably, whereas the store’s audience had previously skewed older, following the campaign, there was a noticeable increase in millennial customers, possibly owing to the new online presence.