Cliff Farrah on the Manage Smarter podcast from SalesFuel

Manage Smarter 121: Coronavirus — Eliminating Struggling Competitors

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At work, serving as President and CEO The Beacon Group, Cliff Farrah has spent more than 25 years advising clients on organic and inorganic growth strategies and tactics in Healthcare, Technology, Industrial, Energy and Defense marketplaces. His thought leading work on growth strategy, innovation commercialization, market disruption, and services/business model design has been successfully used by Fortune 100 clients around the globe.

Farrah is the author of dozens of growth strategy and analytical frameworks, and is a guest lecturer at the University of Virginia's Darden Graduate School of Business, where he received his MBA.

At play, he is a competitive sailor, a former high school sailing coach, US national amateur champion and has been profiled on ESPN and in Sailing magazine. 

PLEASE NOTE: Due to remote meeting platform strain caused by more people working from home than ever, there is some audio dropout throughout this recording.

In this episode, Audrey, Lee and Cliff discuss:

  • How the pandemic accelerates your comp set
  • How to choose which competitor to overtake
  • Near and long-term market disruption considerations
  • How to identify who in your market is still spending money
  • How amid to right-size your organization

"Any shared gains you make in a down economy as the market rebounds you manage to maintain that share percentage and it ultimately yields a multiple effect."

Cliff Farrah

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts

, Manage Smarter 121: Coronavirus — Eliminating Struggling Competitors

Audrey Strong

Director of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
, Manage Smarter 121: Coronavirus — Eliminating Struggling Competitors


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, Manage Smarter 121: Coronavirus — Eliminating Struggling Competitors