Manage Smarter 135 — Mark Boundy: Creating Radical Value for Customers, Prospects During COVID-19

Mark Boundy on the Manage Smarter podcast from SalesFuel

Direct Audio Link

Mark Boundy has grown businesses in a variety of industries for 25 years , amassing wide-​ranging experience in sales, marketing, new product development, and product management. He helps his clients find, win, and keep more business—more profitably. He’s led firms to be value – and price – leaders in a wide variety of product and service industries. 

Mark is the author of “Radical Value. Elevate Your Company – and Career – By Unleashing the Power Within Customer Centricity." Mark lives in Phoenix, Arizona, father of two grown sons.

In this episode, Audrey, Lee and Mark discuss:

  • What is Radical Value and how to get there
  • How to measure customer perception of value and modify it
  • Why you should mentor your salespeople on P&L statements
  • Creating value and how create a buying environment amid COVID-19

"We all want to be customer-centric…but most of us struggle with that vague term, and how to measure it."

Mark Boundy

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts

Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@SmogthewiseTTV @RedRocksCO @bertkreischer @leeannwotp @bertkreischer see this video AXS oversold Red Rocks and som… — 3 days ago
Audrey Strong