Manage Smarter 150 — Bill Coletti: Crisis Communication Tips During the Pandemic

Bill Coletti on the Manage Smarter podcast from SalesFuel

Direct Audio Link

Bill Coletti is a reputation management, crisis communications, and professional development expert. Additionally, he is a keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-​selling author of Critical Moments, The New Mindset of Reputation Management.

Bill has more than 25 years of global experience managing high-​stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. He has provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, Cargill, as well as major universities and global NGOs.

Bill is providing a COVID-​19 Communications Playbook for Manage Smarter listeners here! https://​kith​.co/​m​a​n​a​g​e​s​m​a​r​t​er/

In this episode, Audrey, Lee and Bill discuss:

  • How to clearly articulate crisis communication scenarios to plan for
  • Formal vs. informal command models and how to speed up your crisis communications response
  • Streamlining your crisis objective to divide into 3 buckets of strategic, preventable and external risks
  • Common COVID-​19 risks and crisis you should evaluate and potentially prepare for
"Nobody wrote a COVID plan in the Fall of 2019. The number one mistake managers make is lack of preparation before a crisis hits.”" Bill Coletti

Connect with Bill Coletti:

Connect with the hosts of Manage Smarter:

Connect with SalesFuel:

Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
Is the lack of attention to detail in my order telling me you want me to go to @wingstop from now on? — 22 hours ago
Audrey Strong