Manage Smarter 150 — Bill Coletti: Crisis Communication Tips During the Pandemic

HOSTED BY C. LEE SMITH AND AUDREY STRONG
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Bill Coletti is a reputation management, crisis communications, and professional development expert. Additionally, he is a keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-​selling author of Critical Moments, The New Mindset of Reputation Management.

Bill has more than 25 years of global experience managing high-​stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. He has provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, Cargill, as well as major universities and global NGOs.

Bill is providing a COVID-​19 Communications Playbook for Manage Smarter listeners here! https://​kith​.co/​m​a​n​a​g​e​s​m​a​r​t​er/

In this episode, Audrey, Lee and Bill discuss:

  • How to clearly articulate crisis communication scenarios to plan for
  • Formal vs. informal command models and how to speed up your crisis communications response
  • Streamlining your crisis objective to divide into 3 buckets of strategic, preventable and external risks
  • Common COVID-​19 risks and crisis you should evaluate and potentially prepare for
"Nobody wrote a COVID plan in the Fall of 2019. The number one mistake managers make is lack of preparation before a crisis hits.”" – Bill Coletti

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