Manage Smarter 193 — Brendon Baker: How To Make Easy Workplace Changes

Brendon Baker on the Manage Smarter Show podcast on SalesFuel for sales managers

When it comes to change – it’s a world filled with armies of consulting graduates sitting in dimly-​lit rooms retroactively justifying why the latest ‘transformational’ initiative went ahead. The industry has over-​complicated it. From obtuse jargon to untold reams of paperwork. It’s just become too hard, too confusing, too segregated and too academic. 

The thing is – You don’t have time for that. No change leader does. Change is hard enough without all that added complexity

Brendon Baker established the Valuable Change Co. with one central mission in mind: to Help Change Leaders Drive Real Value, but on his way found his secondary mission: Fight Unnecessary Complexity. Where change isn’t about delivering on-​time or on-​budget, but rather actually getting what you’re looking for out of it. Brendon is based on the rural outskirts of Canberra, Australia, has a degree in Business Management and is the father of two young girls .

In this episode, Audrey, Lee and Brendon discuss:

  • The definition of Change Leadership
  • Building a Strong Change Core
  • How we build and protect change momentum and leverage connection to create influence
  • What is Valuable Change and how do you create it?

"Valuable Change provides you with what you need to set the best possible course for your change."

Brendon Baker

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Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
Hey @joerogan how about you have a chat with your buddy about his non progressive policies. — 2 days ago
Audrey Strong