Manage Smarter 237 — Brynne Tillman: Mastering the Art of Social Selling

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Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the co-​host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

In this podcast for sales managers and sales leaders, Audrey, and Brynne discuss:

  • Social Selling and AI: Integrating AI tools like ChatGPT into social selling strategies can enhance personalization and effectiveness in sales interactions. Brynne emphasizes that AI should be used to reflect the salesperson’s own voice, ensuring authenticity in communications.
  • LinkedIn as a Sales Tool: LinkedIn profiles should be crafted not just as resumes but as resources for prospective clients, focusing on solving their problems rather than showcasing awards or skills irrelevant to the client’s needs.
  • Content Creation with AI: Sales professionals are encouraged to use AI to generate content but should ensure it is in their own voice by using personal transcripts and company-​specific information to maintain authenticity.
  • Value of Authenticity in Sales: The discussion highlights the importance of being genuine and valuable in sales interactions. Authenticity helps in building trust and credibility, which are crucial for successful sales outcomes.
  • Future of Social Selling: The conversation touches on predictions about the evolving landscape of social media and its impact on social selling, emphasizing the need for sales professionals to adapt and innovate continually.
  • Tips for using AI in social selling and on ChatGPT.

"The key is rather than constantly telling them how you can help them, simply help them."

Brynne Tillman

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