Manage Smarter 54 — Gerhard Gschwandtner: The Motivation Mindset for Sales

BY Audrey Strong
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Gerhard Gschwandtner is founder and publisher of Selling Power magazine — the leading periodical for sales managers and sales VPs since 1981. He has trained more than 10,000 salespeople around the world and authored 17 sales management books. Gerhard also owns the Sales 3.0 conference and he is the creator of the Peak Performance Mindset training program.  In this episode, Audrey, Lee and Gerhard discuss:
  • How he got meetings with Malcom Forbes and Donald Trump
  • The #1 problem/​mistake sales managers and leaders make
  • The top 2 things you need to be successful in sales and negotiations
  • 3 Levels of Sales Mindset you MUST have to reach your A‑Game
"What talent do we need in order to become a world class company? I think that customers have something all in common, they hate to buy. They don’t like to buy and make the wrong decision, so we really need to look at four sets of skills. Are they good with transactions? Relationships? Creating value? Trusted Advisor?" - Gerhard Gschwandtner
Connect with Gerhard Gschwandtner: Connect with the hosts of Manage Smarter: Connect with SalesFuel:
Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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