Edward Tenner began his career as a Ph.D. in history, became science editor and then an executive editor at Princeton University Press where he published a list from bird field guides to Richard Feynman's QED, and since 1991 has been an independent writer and speaker. His books include Why Things Bite Back: Technology and the Revenge of Unintended Consequences, Our Own Devices: How Technology Remakes Humanity, and most recently The Efficiency Paradox: What Big Data Can't Do.

In this episode, Audrey, Lee and Edward discuss:

• Why becoming more efficient can have unintended consequences
• Campbell’s Law: How measuring new efficiencies may make your staff change behavior to meet new incentives
• How Big Data affects you and your business and can cause “Competitor Neglect.”
• The pitfalls of false positives 

"Pursuing too much efficiency in the short term can make us less efficient in the long term. And by that I mean we need the right dose of inefficiency in order to create future efficiencies."

– Edward Tenner 

Connect with Edward:

• Website: http://​edwardtenner​.com/
• Twitter: https://​twitter​.com/​e​d​w​a​r​d​_​t​e​n​ner
• LinkedIn: https://​www​.linkedin​.com/​i​n​/​e​d​w​a​r​d​-​t​e​n​n​e​r​-​b​6​3​3​b​24/
• Facebook: https://​www​.facebook​.com/​e​d​t​e​n​ner

Connect with the hosts of Manage Smarter:

• Website: ManageSmarter​.com
• Twitter: @ManageSmartPod
• LinkedIn: Audrey Strong
• LinkedIn: C. Lee Smith

Connect with SalesFuel:

• Website: https://​salesfuel​.com
• Twitter: @SalesFuel
• Facebook: https://​www​.facebook​.com/​s​a​l​e​s​f​u​el/