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Manage Smarter 86: How Women Can Advance to the C‑Suite

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This is the second of a two-part interview with Tricia Benn, the Executive Vice President of the C‑Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders and investors.

In addition to sitting on multiple business, associations and not-for-profit boards, Benn served as a senior executive for three enterprise-level organizations in market research, telecommunications, media marketing, and advertising.

As Global Chief Marketing & Strategy Officer and U.S. Managing Director within MDC Partners, a $3 billion global holding company, Benn’s leadership drove double digit growth year-over-year and new contracts with some of the most important impact players in the world.

In this episode, Audrey, Lee and Tricia discuss:

  • Managing negative responses to other C‑Suiters
  • Choice Sets – Use them!
  • Avoiding unconscious bias
  • Vulnerability and how it plays into moving up
  • #1 Tip on what to focus on to succeed

"Being a woman executive I’ve really just had my nose to the grindstone and worked like a maniac. You have to compete with men."

- Tricia Benn

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 

New episodes posted every Sunday morning at ManageSmarter​.com, C‑Suite Radio, iHeartRadio and your favorite source for podcasts.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith

@cleesmith

@SalesFuel CEO C. Lee Smith. Speaker, entrepreneur, sales and employee toxicity expert, leadership and management consultant. Co-host, Manage Smarter podcast.
How much have you invested in your employees’ soft skills? If you want to build a more cohesive team, set aside tim… https://t.co/tsfidmlQjj — 13 hours ago
C. Lee Smith