Challenge: Create a competitive banking digital ad campaign

Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. This was especially true when it came to creating a banking digital ad campaign for a bank looking to bring in more new business.

“They are facing challenges from other larger competitors and changing digital behaviors of their customers,” said Flaten. “They have [had] a very old-​school mentality but are starting to see the value of including more digital advertising in their marketing scheme.”

Solution: Turn to AdMall’s multiple sales tools

Flaten doesn’t have a specific favorite AdMall report because he loves to use them all.

“My favorite parts [of AdMall] have been the [Local Account Intelligence Report], the AudienceSCAN data, and the demographic reports that you can create for your individual markets,” said Flaten.

“I used a combination of the information on the local account report, the demographic data report for my market, [and] the AudienceSCAN report for ‘potential bank switchers,’ as well as information provided from the digital audit.” 

In creating the banking digital ad campaign, Flaten’s pitch consisted of a mix of streaming OTT, video and banner display with geo-​fencing, YouTube advertising, and some linear cable TV to reach potential clients. 

Result: A client that’s shifting towards digital advertising

According to Flaten, the client used to run only linear TV, but after his pitch, the banking digital ad campaign came up to an annual value of $35,000.

AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.

Everything from market demographics, consumer spending, marketing/​budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. If you’d like to learn more about the Local Account Intelligence Report, feel free to register for the next AdMall 101 webinar in AdMall’s Learning Center.

AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences, and consumer behavior in America. Now in its 15th year, this in-​depth analysis of over 17,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. More than 1,355 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more. Business development specialists use AudienceSCAN to identify new markets, new opportunities, and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.

More About: Banks (Regional and National)

National and regional banks operate in multiple market areas. They accept deposits and make loans to both consumers and businesses. In the past twenty years, fiscal problems related to loans and banking have included the savings and loan crises, real estate devaluations, and stock market corrections. Consumers who are seeking higher return on investment outside of the typical savings rate buy CDs. While banks offer FDIC insurance, consumers often seek higher return and invest their money directly with other institutions offering mutual funds or other kinds of diversified funds but with slightly higher risk ratios than offered by traditional passbook savings.

As banks' profits are squeezed by declines in the core business of deposits, they are adding services such as investment advice, tax preparation services and insurance and security sales.

The U.S. commercial banking industry includes approximately 76,000 businesses that report revenue of $838 billion.

Regional banks had $332 billion in revenue in 2022 and generally manage $50 to $500 billion in assets.