Mental Health Professionals to Promote Depression-​Treatment Services for Teens

BY Rachel Cagle
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"Depression has become increasingly common among American teenagers — especially teen girls, who are now almost three times as likely as teen boys to have had recent experiences with depression, reports Pew Research Center."

"In 2017, 13% of U.S. teens ages 12 to 17 (or 3.2 million) said they had experienced at least one major depressive episode in the past year, up from 8% (or 2 million) in 2007, according to a Pew Research Center analysis of data from the 2017 National Survey on Drug Use and Health."

"One-​in-​five teenage girls (or nearly 2.4 million) had experienced at least one major depressive episode (the proxy measure of depression used in this analysis) over the past year in 2017. By comparison, 7% of teenage boys (or 845,000) had at least one major depressive episode in the past 12 months."

"The total number of teenagers who recently experienced depression increased 59% between 2007 and 2017. The rate of growth was faster for teen girls (66%) than for boys (44%)."

"While teenage girls are more likely to have faced depression than their male peers, they are also more likely to have received treatment by seeing a professional or taking medication. Among teen girls who had recent depressive episodes, 45% received treatment for depression over the past year. By comparison, 33% of teen boys with recent depressive episodes received treatment."

Parents of Teenagers may not be aware of the depression their children are experiencing or how to handle the situation. But they can be shown what to do through both digital and traditional advertisements. According to AudienceSCAN, last year, these parents were driven to action by TV commercials, email ads, advertisements they either saw on their mobile smartphone apps or received via text message, and ads they heard on the radio, both online and over-the-air.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on mental health professionals and specialty hospitals, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.