Minor League Baseball Fans Have it Made in these Towns

BY Courtney Huckabay
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"Even some of the worst teams in minor league baseball manage to attract thousands of fans each season. Besides being able to find super-​cheap tickets, the folks who attend minor league games get to root for teams with interesting names and wacky uniforms. To honor this sport’s die-​hard fans, SmartAsset ranked the best minor league baseball cities and towns in America."

Study Specifics

"To create the list of the best minor league baseball towns in the country, they ranked 158 cities and towns using two scores: a quality of life score and a game day experience score."

"The quality of life score is based on the unemployment rate, property crime rate and violent crime rate in each town. They also looked at average discretionary income and the concentration of dining and entertainment establishments. To calculate the game day experience score, they focused on team records (aka the percentage of wins), minor league classes, stadium rankings and average attendance rates."

Target Minor League Baseball Fans with Radio (over-​the-​air, online, mobile or tablet) spots, because the AudienceSCAN survey revealed they are 57% more likely than average Americans to have taken action after hearing these commercials.

Key Findings

  • The East Coast dominates. Four of the top 10 minor league baseball towns are located off the coast of the Atlantic.
  • Tennessee tanks. Nashville ranks third in the analysis this year. But three other Tennessee towns ranked at the bottom of the list. Kingsport, Greeneville and Elizabethton had some of the lowest game day experience and quality of life scores in the study.

Advertisers also should consider reaching Minor League Baseball Fans through Newspapers (print, online, mobile or tablet). The AudienceSCAN study said 62% of these fans took action after reading these ads in the past year.

Top 10 Minor League Baseball Towns

  1. Round Rock, Texas
  2. Columbus, Ohio
  3. Nashville, Tennessee
  4. Charleston, South Carolina
  5. Appleton, Wisconsin
  6. Portland, Maine
  7. Charlotte, North Carolina
  8. Salem, Virginia
  9. Frisco, Texas
  10. Des Moines, Iowa

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.