Challenge: Raising brand awareness without the help of an all-​digital roofing campaign

Jennifer Brinck, an inside sales rep for HomePros, has been selling media for six years, but had only used AdMall for ten months when she approached a local business with the hope of closing an all-​digital roofing ad campaign.

“They are great to work with,” said Brinck. “[The client] is a manufacturer located in Georgia. They were looking for a great marketing company to work with, a turnkey solution, and a way to create more branding awareness [by using an all-​digital roofing campaign].”

Solution: AdMall’s Digital Audit

For this client, Brinck felt that running a digital audit would help solidify her sales pitch of an all-​digital roofing campaign.

“We presented the digital audit, [with the goal of] doing local SEO, display and geo-​fencing,” said Brinck.

Result: A large sale with room to grow

The final total for Brinck’s all-​digital roofing campaign came out to $20,000.

“[The all-​digital roofing campaign consisted of] display, native, performance max, local SEO, [and we’re] looking to add an email marketing campaign and also take over their organic SEO,” said Brinck.

The client is already seeing results; their website traffic increased by 32%.

For those sales reps who may be unfamiliar with AdMall, Brinck became comfortable with the platform by attending multiple webinars and becoming AdMall certified. She also had a recommendation for those who may not use it as much as they should.

“The digital audits are extremely useful,” said Brinck. “[They help you] know your customer before meeting with them, [with] insights into their business. Be the expert.”

AdMall’s Digital Audit will do a real-​time data capture of any client or prospect’s digital presence in less than a minute. Using real-​time big data to analyze the account’s activity and findability, the Digital Audit:

• Lists digital advertising, local search, search engine optimization, social networking, and incoming website traffic
• Provides a digital opportunity score directing you to the accounts with the most revenue potential for digital marketing services
• Compares the account’s use of digital advertising to the customers who intend to buy what they’re selling in the next 12 months
• Compares the account’s digital presence to their top local competitors
• Does in 60 seconds what would take you 60 minutes to do by hand
• Incorporates data into tablet-​optimized sales presentations in AdMall PRO

More About: Roofing/​Siding Contractors

Roofing contractors repair, replace and maintain roofs on residential, commercial and industrial buildings. Most roofers learn this trade with on-​the-​job training, and a formal apprenticeship training program can last up to three years. Roofing companies may also sell services such as insulation and siding and therefore present themselves as experts in maintaining the exterior materials of homes and buildings.

Roofing firms may also specialize in materials such as slate. When working with clients, roofers may have to bid on projects in order to win jobs. Contractors may also regularly apply to stay on pre-​qualified contractor lists in order to be eligible to bid on projects.

Roofing contractors generally compete with each other. Small local companies may find that they need to create business partnerships with large home builders who enter the local market in order to be sure they are contacted when new housing projects are started.

The outlook for the industry is about even with general economic growth. Installation of roofs on new buildings is closely linked to the general housing and construction market. Key industry issues include the costs of liability insurance and materials, as well the difficulty in finding local employees to take these positions, which has often led to the hiring of immigrant and sometimes illegal laborers. Immigration policies will have a major impact on this industry.

Total revenue for roofing contractors (which includes not only value of work performed but also other items billed, such as materials) is approximately $51.3 billion. These business total approximately 99,200.