SalesCred® is
The Power to Be Taken Seriously.

It's not how credible you think you are. It's how credible they think you are.
Alarmingly, only 1 out of 4 buyers view salespeople as credible
in what they say and do. [1]

If you want to gain the upper hand with prospects,
establish and build credibility first.

Based on 30+ years of research and proven success by C. Lee Smith, SalesCred® empowers sales teams worldwide to prove their relevance in achieving each buyer's business objectives, improve perception, accelerate trust-​building, and earn more referrals.

SalesCred - The Definitive Book on Sales Credibility by C. Lee Smith
Read the international bestselling sales book that started it all SalesCred: How Buyers Qualify Sellers.

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Use SalesCred PRO
to measure digital credibility and establish yourself with B2B prospects quickly using exclusive research and AI.

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Attend our sales credibility master classes on Zoom and earn digital badges through self-​paced e‑learning.

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Make a strong first impression… and a second and a third.

63% of B2B buyers do a search on the salesperson before they talk to you. [2]

That means you no longer get the chance to make your first impression. Google and LinkedIn do that now.

Today's buyers want more than just someone they "know, like, and trust." Attract the type of accounts you desire most by showing up as someone who knows what they're talking about and knows how to help.

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Get to trusted advisor status faster.

It’s not just about the product you sell. It's not even about your "personal brand." It’s about how each customer perceives you.

Reach "trusted advisor" status faster by first improving your credibility first and establishing yourself as an expert that makes sense of complexity and solves high-​priority problems. [3]

With SalesCred, you can serve your ideal customers in a more human-​centric, less scripted way that builds their confidence in you.

Gain access to the people and information that can close sales.

When considering a new solution provider, buyers research both the company and the salesperson before engaging — both must be credible.

For example, is your marketing believable? Is your company living up to its stated values? How will each person on the project team be perceived? How effective is your sales opportunity management?

Build your sales credibility to open doors to the high-​level contacts that can transform your book of business and gain access to sensitive information you need to close more sales.

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Get the respect and recognition you deserve.

There are plenty of bad salespeople out there. And their past actions have caused buyers to distrust you automatically before they get to know you.

That's one reason why 44% of millennial B2B buyers would prefer to never have to interact with a salesperson if they could avoid it. [4]

Stand apart from your competition, even if you're new to sales. Use SalesCred to improve your credibility with every prospect, so you can close more sales, delight more customers, and earn more repeat business.

Sales credibility isn't just important,
it's crucial in many verticals.

Every salesperson, entrepreneur and business leader needs credibility to win the trust of the people they serve.
But for salespeople in some verticals, a high degree of credibility is crucial for handling sensitive data, providing vital services, and building the long-​term relationships needed to be successful:

IT and
Network Services




Architecture and Construction

Real Estate

Health Care
and Medical
SalesCred - The Definitive Book on Sales Credibility by C. Lee Smith

We wrote the book on sales credibility, literally.

SalesCred®  is a team of experienced, real-​world experts who will unlock your ability to be seen as someone they actually want to do business with — digitally, virtually, and in person.

Founded by global sales credibility authority C. Lee Smith, SalesCred improves your professional presence, perception and power to influence high-​value customers as a professional salesperson. You'll also gain access to the strategies, sales intelligence, and pre-​sales strategies you need be seen an expert solutions provider in your best customer's field of business.

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Build Credibility Earn Trust Win Sales.

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[1] The State of Credibility in America, SalesFuel and TeamTrait, Fall 2023
[2] The Voice of the B2B Buyer study, SalesFuel, 2023
[3] SalesCred: How Buyers Qualify Sellers, C. Lee Smith 
[4] The Future of Sales, Gartner, 2022