Restaurants and Food Retailers to Promote Diet Offerings

BY Rachel Cagle
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"According to OpenTable data, consumers are moving toward more health-​conscious food preferences, reports Progressive Grocer. Alternative diets are also on the rise compared with 2017, with 'keto' mentioned a whopping 683% more in reviews and “plant-​based” mentions increasing by 136%." 

"Diners also vegged out on low-​calorie alternatives with “cauliflower crust” mentions skyrocketing in reviews by 487% and “jackfruit,” another vegan and vegetarian alternative, increasing in reviews by 148% since 2017."

"Additionally, OpenTable found that diners are still choosing to indulge when it comes to global cuisines. In 2019, Mexican-​inspired dishes continued to grow in popularity, with 'queso' mentions increasing by nearly 31% and 'nachos' mentions by 19% over the past three years. Review mentions of 'potstickers,' a staple in Asian cuisine, has increased by 61%. Finally, review mentions of the classic Italian delicacy, “cacio e pepe,” has increased by 96% since 2017.

"Other key takeaways from OpenTable’s report include:"

"Farmer-​to-​Table: According to OpenTable data, the year's most booked restaurant was Founding Farmers, a majority farmer-​owned restaurant serving scratch-​made, responsibly sourced American cuisine, in Washington, D.C."

"In With the New: OpenTable found that diners looked to try something new in 2019, with 70% of reservations coming from new diners booking that restaurant for the first time through OpenTable."

"American versus Italian: American cuisine was the most popular for breakfast and lunch, while Italian cuisine took the top spot for dinner."

Both grocery stores and restaurants can target Healthy Eating/​Weight Loss Seekers with their popular health food selections through traditional and digital advertisements. Last year, according to AudienceSCAN, these shoppers took action after receiving direct mail and email ads and seeing TV commercials.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on supermarkets/​grocery stores and quick-​serve, fast-​casual and full-​service restaurants, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.