SalesFuel Launches Digital Credentials Program

Sales and marketing professionals can boost credibility with peers and buyers by earning shareable badges for competencies in AdMall

SalesFuel®, which provides sales teams with the power to Sell Smarter®, is partnering with Credly to translate the expertise and learning outcomes our clients have demonstrated into digital credentials in the form of shareable badges.

SalesFuel is committed to improving the sales credibility of sales and marketing professionals by providing the tools necessary to help them achieve their career goals. Validating a skill with a digital badge has quickly become an essential way to share one’s credentials and certifications online in a simple way that is trusted and easily verified.

According to SalesFuel’s Voice of the Buyer Survey (March 2021), 42% of SMB decision-​makers said they had researched a salesperson online before they met with them.

Today, a salesperson’s first impression and initial credibility are often established by what the buyer finds online. Your online presence is how customers see you before you see them. SalesFuel’s digital badges will help our clients showcase – in their own social channels – the expertise they’ve gained using AdMall®,” says C. Lee Smith, CEO at SalesFuel, author of SalesCred: How Buyers Qualify Sellers and a thought leader on sales credibility.

SalesFuel’s AdMall badges are issued and managed through Credly’s platform, which is based on the Open Badge Standards maintained by IMS Global. This technology enables sales and marketing professionals to manage, share and verify their competencies digitally.

Twelve badges are currently available for AdMall users including, among others:

  • Local Marketing Expert
  • Digital Marketing Expert
  • Market Research Expert
  • AdMall Champion and AdMall Champion of the Year
  • Sell Smarter Award Winners

Digital badges can be used in email signatures, digital resumes and on social media sites such as LinkedIn, Facebook and Twitter. Each digital image contains verified metadata from Credly that describes the qualifications and the process required to earn them. 

Credly is an end-​to-​end solution for issuing and managing digital credentials. Credly works with credible organizations to provide digital credentials to individuals, worldwide.

SalesFuel’s digital credentials program is a service provided to clients at no cost.

Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong

@tallmediamaven

13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@DENAirport Expand and think outside the box. Give us more options. Stop being obstructionist — 1 day ago
Audrey Strong