Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award — where we honor excellence in media sales. 

When the COVID-​19 pandemic hit, many businesses had no idea how to maintain their status quo. Lauryn Calvert, a sales representative at TCPalm, was aware of this when she came across a potential new jewelry store client. 

“My client was a small jewelry store that has been in the community for many years,” said Calvert. “They have a stellar reputation but needed to be able to capitalize on people not wanting to visit the mall and those that were going to big box jewelry competitors due to COVID-19.” 

Calvert turned to AdMall to show the business how many people were in the market, what zip codes their jewelry buyers would come from and what they were looking for when buying jewelry, which in this case was financing. 

Calvert found this information from AdMall’s Local Account Intelligence Report and it didn’t take long for her to get comfortable with the product. 

“It took about an hour of poking around AdMall and digging for information to learn it,” said Calvert. “It gives me the tools to know exactly who my client’s very best buyer is, what is influencing their decisions, and gives me new leads in each vertical.” 

Having all of this research in hand, Calvert was able to approach her client, confident in the fact that she knew enough about their industry to come across as credible and trustworthy. 

The client agreed to a campaign composed of all digital components — search and social media specifically. In the end, they agreed to a $25,000 contract. 

To read more about this winner, along with submitting your own story for a chance at a Sell Smarter Award, please visit SalesFuel​.com/​SSA.