Do you know the best time to send an email to an important prospect? The answer may surprise you. I'm Audrey Strong and this is Sell Smarter. 

If your prize prospect didn't respond to the email you sent yesterday afternoon, it could be because they never saw it. SalesFuel's latest research on SMB decision makers found that 35% of them check their email before coming into work in the morning and one third of them admitted to checking their inbox after 9:00 PM at night. 

You want to stand out in their inbox, so schedule your message to send just before you think they're most likely to wake up in the morning. You can also send a quick note at night, but not too late. Just don't forget to consider time zone differences. 

Always deliver value to your prospect, but give them a reason to reply back and be sure your subject line teases your content. So they'll want to open it. 

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