Solo Traveling is Hot New Dating Ground

BY Courtney Huckabay
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"According to the 2015 Visa Global Travel Intentions Study, solo travel is up 15 percent overall since 2013 and up to 37 percent from 16 percent for first-​time travelers. This influx of single explorers has caught the eye of the travel industry and sparked a new wave of specialty packages and offerings designed to encourage mingling with other singles," Jordi Lippe-​McGraw wrote.

"More and more hotels are finding ways to help solo travelers have great experiences," Christine Sarkis, senior editor of website SmarterTravel, told TODAY. "For instance, many smaller, independent hotels offer activities like culinary and walking tours that solo travelers can sign up for if they want to join a group of like-​minded travelers. And lobby happy hours, game rooms and other communal spaces offer easy ways to meet others as well."

The AudienceSCAN survey found 9.1% of U.S. adults said they planned to take a "vacation by myself" sometime in the next 12 months.

"One of those hotels catering to singles is the Wyndham Grand Rio Mar Resort & Spa in Puerto Rico, which invites those traveling alone to meet with other guests seaside at the Tiki Bar’s daily happy hour. And at the Zemi Beach House Resort & Spa in Anguilla, each solo hotel guest has access to a personal guide throughout his or her stay who suggests fun social activities on the property such as cocktail parties, communal dinners and rum tastings."

According to AudienceSCAN data, 37.2% of Solo Vacationers are single and have never been married. 15.1% are divorced.

"There are even tour operators who have carved out special trips for people wanting to see the world on their own. Single travel has doubled for Vermont-​based Country Walkers over the past year, so they implemented a single-​share program that allows some guests to avoid the single supplement fee entirely by pairing same-​gender roommates for solo travelers. They also make traveling a group experience so you interact with others."

Solo Vacationers like the cold: 12.06% are planning trips to ski resorts in the next 12 months, AudienceSCAN research said.

"The great thing about guided walking tours is that you're participating in a shared activity, so there are constant opportunities to connect with like-​minded people," Timo Shaw, president of Country Walkers, said. "On our tours, all guests dine together and walk with each other every day. A walking tour allows them to truly get to know their fellow travelers in a beautiful destination while enjoying unforgettable experiences."

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.