Advertisers Seek Personalized Service from their Media Agencies

Over 40% of Marketers Use Niche Agencies

How Pharmaceuticals are Marketed to Health Care Providers

Agencies Show More Interest in Digital Than TV

Agencies to Look for Improved Relationships with Marketers

Agencies to Turn to Email When Finding/​Nurturing Clients

More Agencies to Target Clients with Wide Suite of Services

CMOs See Technology Advances Threaten Agency-​Client Relationships

Marketers looking beyond tradition for online agency expertise