2021 Update: Targeting the Five Types of Purchase Intent

Over 36% of Marketers to Use Audience-​Based Buying and Cross-​Channel Targeting

Marketers Taking Another Look at Joint Facebook-​TV Promotions

Political Campaigns to Expand Use of Non-​Traditional Media This Year

Toy Marketers Gear Up for Next Holiday Season

Apparel and Beauty Marketers Winning Millennials Through Social Media

Radio’s Hyperlocal Reach Attracts Marketers

Younger, Mobile Consumers Open to Impulse Purchases

Marketers Blend Traditional, Digital Media to Reach Working Moms

Consumers Using Online Tools, Word-​of-​Mouth to Find New Physicians

Consumers Expanding Their Use of Social Networks

Marketers Target Consumers Seeking to Improve Financial Prospects