"It's hard to believe, but your munchkin is all grown up and heading off to college in a few short weeks. That means there's lots of packing to do. If your child's list is long, she's not alone: Consumers planned to spend an eye-popping $55 billion on back-to-college gear in 2018, according to market research firm Mintel."
"The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K‑12 schools and college combined was projected to reach $82.8 billion in 2018."
Parents want to give their children everything they need to do well in school, but often one thing gets overlooked: eye exams. This back-to-school season, The Vision Council, an organization dedicated to inspiring better vision for better lives, encourages parents to be proactive about their children's eye health and schedule a comprehensive eye exam with an eyecare provider, long before their first important classroom exam.
Paper is the preferred learning tool in today's fast-paced, highly competitive classrooms, according to students, teachers and parents surveyed for the recently released Paper and Productive Learning: The Fourth Annual Back-to-School Report from the Paper and Packaging Board (P+PB). The report, which examines paper's enduring and vital role in productive learning, found that 94% of college students and 89% of students in grades 7–12 say paper is essential to helping them achieve their academic goals.
According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.
After splurging in 2014, families will trim back-to-school spending for 2015, according to an NRF Survey. Average spending on back to school has grown 42% in the past 10 years. After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating
For the average parent with school and college-age children, summer months can mean free help around the house and family vacations. It can also mean summer camps and babysitters, pool parties and, of course, back-to-school and college shopping.
Driven by increased demand for electronic items and parents’ need to restock their children’s school supplies from last year, families this summer will spend slightly more on back-to-school items than last year. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K‑12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5 percent from $634.78 last year
Parents sending their kids to college expect to shell out an average of $907 on back-to-college items, and nearly two in five (37%) parents expect to spend more than $1,000, according to a recent survey. Students are expected to spend an additional 50%, or $453, on back-to-college expenses. Parents and students alike will largely head online seeking a combination of the best deals, selection and convenience.
More than ever, shoppers surveyed are going online and turning to their smartphones to make the most of their back-to-school budgets. Among top shopping destinations, 36% of consumers plan to shop online this year, moving the Internet to the No. 3 destination behind discount and office supply/technology stores, a significant jump from the No. 8 position in 2012. Competitive pricing remains the top mobile incentive.
In general, consumers intend to start their back-to-school shopping later but spend more this year, especially online. This will bring an expected 3% dollar increase to online back-to-school sales vs. the prior year with price and convenience being the main motivators, according to recent research from The NPD Group. The study shows parents expect to buy students what they want and value to be less of a key factor in their back-to-school shopping decisions.
Parents will likely shop and spend more during the back-to-school season this year than they did last year. New research projects that national retail sales will rise 4.3% in August, and retail foot traffic will increase 0.6%, when compared to the year-ago period. As consumers browse and shop around, retailers should prepare their marketing plans to increase foot traffic and sales.