The sale comes down to trust. Most importantly, the right kind of marketing can develop a buyer’s sense of trust and get a sales rep through the door for that all-important first meeting.
How deep is your brand? You can say anything you want about Amazon, but you cannot doubt the power and the depth of their brand.
“There is an epidemic,” Tony Nuckolls told the crowd at the Schey Sales Symposium. “The ‘good enough’ epidemic is our current problem.”
Are marketers suddenly paying more attention to the differences between the shopping habits of men and women? Yesterday, I reported on a Kelly Blue Book study about gender and auto buying. Today, I want to call your attention to an ICR release that shows how brand and price impact decision making by gender in the home improvement products sector.
Marketers have long used sound in their promotions. Playing a favorite or well-known song in an ad is a great way to snag the attention of today’s busy consumers. Marketers are beginning to realize that promoting the sound a product makes can increase advertising effectiveness.