New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up
Tag: broadcast TV
This month’s Sell Smarter! Awards video features Brandon Miles of WBKO. To find out how you can qualify for a Sell Smarter! Award, visit the Sell Smarter page under Features on MediaSalesToday.com
Activity in the upfront market can indicate where TV advertising is heading for the year. In the past few years, advertisers cut significantly when they were buying inventory in advance. During the recession, the upfront market was so dismal that some experts thought the entire business model of TV advertising would be changed forever. What a difference a year makes. First quarter reports by major TV media firms indicate that 2011 will be one of the strongest growth years for TV advertising in recent history.
Broadcast TV advertising rebounded nicely in 2010. Through the 3rd quarter of last year, both spot and network TV experienced healthy increases over 2009. At the same time, analysts believe that the local TV market will turn in strong performances through 2014.