Are your clients holding back on their ad buying because they don’t think consumers see their messages during the summer? This misconception is common.
With all of the buzz about digital advertising, it’s sometimes easy to overlook the impact of traditional media. Cinema operator NCM Media Networks, along with Nielsen IAG, recently measured the separate and combined effects of TV and cinema ads. Their results show that a good cinema campaign can boost the effectiveness of TV.
Zenith Optimedia is predicting that the small cinema ad market will grow this year and reach 0.6% of the total U.S. ad market by 2014. Several players in the market are taking advantage of new technology to improve consumer interest in cinema advertising. The latest company to make its move in cinema advertising is Screenvision.
Several major TV events are just around the corner. One report indicates that ads for the upcoming Super Bowl are already sold out. With advertisers committing huge sums to these events, they may be a little nervous about whether they’re getting enough bang for their buck. New research seems to indicate there’s an easy way to extend the reach of advertising following significant TV events.
Marketers have been gradually adding cinema to their advertising mix. In 2009, this media format recorded over $580 million in revenue and was on track to grow in 2010 and 2011. National, regional and local advertisers in categories like automotive, entertainment, retail, travel and wireless have been strong performers for cinema media space providers. A new study shows that brands have plenty to gain when coordinating ad releases on Big Event TV and cinema.