American businesses seeking to improve productivity should consider investing more in employer provided, higher-quality coffee options, according to Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition, a new report by market research firm Packaged Facts. While the average employee does not expect an employer to provide coffee that significantly outshines their usual coffee beverage purchased or made outside the office, they do expect their employer to deliver coffee and coffee drinks that can reasonably compete with it.
Tag: coffee drinkers
Vendors Can Help Employers Deliver Quality Brews to the 68% of At-Work Coffee Drinkers Who Expect It
“Two large studies published Monday in the Annals of Internal Medicine found that the more coffee a person drank, the lower his or her risk of early death. The results were largely consistent among more than 700,000 study participants from a variety of racial, ethnic and cultural backgrounds.”
On-premise coffee and tea remains a growing segment within the foodservice industry, with sales at coffee houses alone reaching $21.6 billion in 2016. However, the market faces fierce competition from retail products, particularly the fast growing ready-to-drink coffee segment. Despite these challenges, coffee houses stay one step ahead by offering consumers innovative beverages.
Coffee innovation continues to help a very mature market grow new usage occasions and higher price points. Restaurant operators target savvy coffee drinkers with seasonal flavors like mint and pumpkin, as well as a growing stream of limited-time coffee and coffee drink selections. Retail coffee manufacturers are also embracing variety, and are seeking to deliver a more unique beverage to the customer that can help justify a higher price point.