“'The most important thing we’ve learned about coffee over the past 20 years is that there’s very little indication that it’s bad for you,' says Edward Giovannucci, M.D., a professor of epidemiology and nutrition at the Harvard T.H. Chan School of Public Health. 'If anything, there’s more evidence that it may be healthy to drink.'”
Tag: coffee drinkers
"Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. American’s consumption habits are shifting across the beverage industry, and consumers are increasingly seeking their next caffeine fix from chilled, on-the-go coffee options over energy drinks and carbonated soft drinks."
Vendors Can Help Employers Deliver Quality Brews to the 68% of At-Work Coffee Drinkers Who Expect It
American businesses seeking to improve productivity should consider investing more in employer provided, higher-quality coffee options, according to Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition, a new report by market research firm Packaged Facts. While the average employee does not expect an employer to provide coffee that significantly outshines their usual coffee beverage purchased or made outside the office, they do expect their employer to deliver coffee and coffee drinks that can reasonably compete with it.
"Two large studies published Monday in the Annals of Internal Medicine found that the more coffee a person drank, the lower his or her risk of early death. The results were largely consistent among more than 700,000 study participants from a variety of racial, ethnic and cultural backgrounds."
On-premise coffee and tea remains a growing segment within the foodservice industry, with sales at coffee houses alone reaching $21.6 billion in 2016. However, the market faces fierce competition from retail products, particularly the fast growing ready-to-drink coffee segment. Despite these challenges, coffee houses stay one step ahead by offering consumers innovative beverages.
Coffee innovation continues to help a very mature market grow new usage occasions and higher price points. Restaurant operators target savvy coffee drinkers with seasonal flavors like mint and pumpkin, as well as a growing stream of limited-time coffee and coffee drink selections. Retail coffee manufacturers are also embracing variety, and are seeking to deliver a more unique beverage to the customer that can help justify a higher price point.