Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.
Tag: digital radio
Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.
The radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the 1st time, growing revenue 18%, according to research issued by Borrell Associates for the Radio Advertising Bureau. The report, Benchmarking: Local Radio StationsÛª Online Revenues
Digital radio continues to attract listeners and revenue. But industry watchers worry that profitability problems and scale pose long-term challenges. The experiences of Pandora, a large industry operator, illustrate where the digital radio market is headed this year.