How often do online shoppers make online purchases? According to a report by Episerver, 26% of them make at least one purchase on a weekly basis; a 3% increase from last year. While this shows great promise for online retailers, there’s still one problem: more retailers are offering e‑commerce options every year.
Tag: digital social media
Gen Z is the most digitally-savvy generation to date, seeing as they’ve spent their whole lives in a world where technology was readily accessible to the masses. The normality of online experiences and readily available information have developed an unmoving set of values for the majority of this age group.
There is a generational difference in the content that influences people to visit a company's website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world.
One of the most popular aspects of the social media format is comments. Content readers and customers have the opportunity to make their opinions known, both positive and negative. Analysts say the ability to comment has empowered to consumers to keep merchants honest and to sway popular opinion. But there’s a dark side to comments and more merchants and media companies are growing vocal about the problem.