How to Gain Avid Online Shoppers' Attention
How often do online shoppers make online purchases? According to a report by Episerver, 26% of them make at least one purchase on a weekly basis; a 3% increase from last year. While this shows great promise for online retailers, there’s still one problem: more retailers are offering e‑commerce options every year. So, how can your clients attract and retain online customers in a sea of offerings?
“To get ahead, brands and retailers must implement dynamic, integrated content marketing and customer experience strategies that forge personal, emotional connections with shoppers beyond transactions,” says Episerver.
Whether or not an online shopper has a specific product in mind that they’d like to buy, more than 30% of consumers’ first stop on their buying journey is Google or other search engines. According to AudienceSCAN profiles available at AdMall from SalesFuel, only 18.6% of E‑Commerce Devotees will venture past the first page of search results. If your clients aren’t keeping their search strategies up-to-date, they’ll have less of a chance of being found by online shoppers.
Additionally, 12% of online shoppers who don’t have a specific product in mind when browsing will turn to a company’s social media page, while 11% will try the company’s actual website. Not only is social media an excellent place to actively forge personal connections with customers, it’s also ripe with advertising opportunities. EPiserver reports that 63% of online shoppers have clicked on social media ads. Direct purchases from ads have been made by 33% of e‑commerce shoppers. And it’s not just ads. Influencer posts have encouraged 52% of online shoppers to click on the posts and 31% to make direct purchases. Not surprisingly, younger shoppers (ages 37 and below) have been found to be more receptive to social commerce than those ages 38 and older.
What other resources do E‑Commerce Devotees use when preparing to make a purchase and what other forms of advertising sway them? Look up their audience profile on AudienceSCAN in AdMall by SalesFuel to find out.
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