We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
It’s not nice to fool consumers. In fact, they will hold a grudge after a business doesn’t play fair with them.
With the huge focus on big search providers like Google and Yahoo!, marketers might wonder what role a traditional provider like print Yellow Pages should play in an optimal media mix. A significant new study on this topic had just been published. According to AT&T, print directories play a big role in the daily lives of consumers.