You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
It’s not nice to fool consumers. In fact, they will hold a grudge after a business doesn’t play fair with them.
With the huge focus on big search providers like Google and Yahoo!, marketers might wonder what role a traditional provider like print Yellow Pages should play in an optimal media mix. A significant new study on this topic had just been published. According to AT&T, print directories play a big role in the daily lives of consumers.